Arcelia Gutiérrez

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  • Assistant Professor
  • Hispanic Studies
  • Latin American, Caribbean, and Latino Studies
1141 Patterson Office Tower
(859) 257-4640
Research Interests:


Ph.D., University of Michigan (2019)



As an interdisciplinary scholar, Arcelia Gutiérrez specializes in Latinx studies, critical race studies, media studies, and media industry studies. Her current book manuscript, tentatively titled Deploying Latinidad: Citizenship, Activism, and Media Advocacy from the 1980s to the Present, traces how Latinx media activists have navigated processes of deregulation and neo-liberalization and the strategies they’ve used to push for the inclusion of Latinxs in television, film, and radio. Relying on archival materials, in-depth interviews, participant observation, and textual analysis, her project offers a genealogy of the efforts made by major media advocacy organizations over the decades: from the threat of filing a “petition to deny” based on Equal Employment Opportunity rules violations in the 80s, consumer boycotts in the 90s, the creation of professionalization and funding entities in the early 2000s, to digital activism in the last decade. In exploring these strategies, Dr. Gutiérrez also outlines the ways in which media activists have weaponized Latinidad as a discursive device for leverage in their fight for inclusion in the media industries.

Dr. Gutiérrez serves as the Co-chair for the Society for Cinema and Media Studies' Latino/a Caucus. 



  • SPA 474 Latinx Media and Popular Culture (Spring 2021)
  • SPA 208 U.S. Latino Culture and Politics (Discovery Seminar) (Spring 2021)
  • SPA 685 Interdisciplinary Approaches to Latinx Studies (Fall 2020)
  • SPA 211 Intermediate Spanish Conversation (Fall 2020)
  • SPA 438G  Latinx and Latin American Media Activism (Spring 2020)

                     Sample radio final projects, in partnership with community radio station RadioLex:

                     Derechos de los inmigrantes:

                     Centro hispano de Lexington:                     

  • SPA 208  U.S. Latino Culture and Politics (Spring 2020)
  • SPA 609  Transnational Media, Flows, and Hemispheric Latinidad (Fall 2019)
  • SPA 215  Written Spanish for Bilingual Students (Fall 2019)
Selected Publications: 

Journal Articles

“No More Prostitutes, Pimps, & Pushers: Deploying Hispanic Panethnicity in Media Advocacy,” Critical Studies in Media Communication. October 2019, 36(4): 309-322.



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